If you want to write SEO friendly blog posts, you must first understand the process of SEO, or search engine optimization. Search engines look for certain factors when determining which websites are ranked highly for particular keywords. They also make sure that the content on your site is well written, interesting, and contains relevant keywords. Search Combat provides the services of how to write SEO friendly blog posts so that you can rank higher with the search engines and attract more visitors.
The first thing you must know about SEO is that it involves several steps, including building a site that is keyword rich but not completely obsessed with it. This is done by carefully choosing keywords that are closely related to what you’re trying to sell. For instance, if you are selling tires, you should not write about new cars every time you write a blog post about tires. Write about new tires, or how tires are used around the city, instead. This way, when someone searches for ‘tires’ in a search engine, they will see your specific URL, not some random one that does not have any connection to the product you’re trying to sell.
When writing your SEO friendly blog post, you must also learn how to optimize your media elements. Your title, your meta description, and your alt tags are all important parts of the SEO process. Each of these media elements should be optimized so that they will be search engine friendly. For instance, do not include the keyword ‘tire’ in your meta description. Your meta description should instead talk about the benefits of your product or service, as well as the reason why your customer would need your product or service.
Another important factor to consider when learning how to write SEO friendly blog posts is keyword density. Many bloggers, including experienced ones, tend to over-optimize their keywords and neglect keyword density. It is true that over-optimization can sometimes pay off – in terms of traffic and sales – but it is much better to keep your keyword density at around 2% in your content.
In addition to keyword optimization, another SEO friendly strategy is to build links to your blog from other reputable sites. Search engines are now able to read anchor text, which is the words linked to in an article’s anchor text, and use this information to determine the quality and relevancy of that site. If you have older posts on your site that don’t have any links attached to them, search engines may very well consider those posts to be outdated, which will hurt your page rank.
The last important aspect of SEO friendly blog writing is to make sure that your description always accurately reflects the information that it contains. Most search engines use a complex algorithm that counts the number of times words like ‘the’, ‘in’ and ‘and’ appear in a description. These algorithms are very complicated, so if your description text contains any of these keywords more than once, then chances are your page will be skipped by the search engine. Instead, the keyword will be passed to a text description field, where you can specify your desired description length and other such options.